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Marketing health care into the twenty-first century: the changing dynamic

Marketing the group practice: practical methods for the health care practitioner

Marketing for Churches and Ministries

Professional Services Marketing : Strategy and Tactics

Marketing for Attorneys and Law Firms

Marketing Mental Health Services to Managed Care

Marketing Mental Health Services to Managed Care

A Guide to Preparing Cost-Effective Press Releases

Managing Sales Professionals : The Reality of Profitability

Marketing Health Care Into the Twenty-First Century : The Changing Dynamic

Marketing for Churches and Ministries

Marketing the Group Practice : Practical Methods for the Health Care Practitioner

Cases and Select Readings in Health Care Marketing

Predicting Successful Hospital Mergers and Acquisitions : A Financial and Marketing Analytical Tool

How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

Contemporary sales force management

Consumer Satisfaction in Medical Practice

The Aftermath of Reengineering : Downsizing and Corporate Performance

Internal Marketing : Your Company's Next Stage of Growth

The Clinician's Guide to Managed Behavioral Care : Second Edition of The Clinician's Guide to Managed Mental Health Care

The Clinician's Guide to Managed Behavioral Care : Second Edition of The Clinician's Guide to Managed Mental Health Care

Market Analysis : Assessing Your Business Opportunities

A Guide to Preparing Cost-Effective Press Releases

Environmental Marketing : Strategies, Practice, Theory, and Research

Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace

4x4 Leadership and the Purpose of the Firm

Church and Ministry Strategic Planning : From Concept to Success

How consumers pick a hotel : strategic segmentation and target marketing

Contemporary Sales Force Management

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