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Steal these ideas! : marketing secrets that will make you a star

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"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.

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Product Details
Bloomberg Press
1576601919 / 9781576601914
Hardback
658.8
01/08/2005
United States
English
ix, 188 p. : ill.
22 cm
research & professional Learn More