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Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

The psychology of consumer profiling in a digital age : 2

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Strategic Brand Management in Higher Education

Decoding Coca-Cola: A Biography of a Global Brand

Decoding Coca-Cola: A Biography of a Global Brand

Marketing and mobile financial services: a global perspective on digital banking consumer behaviour

Luxury and fashion marketing: the global perspective

Luxury and Fashion Marketing: The Global Perspective

Relationship marketing in the digital age

Addiction as consumer choice: exploring the cognitive dimension

Ethnic marketing

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Charity marketing : contemporary issues, research and practice

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Ethnic marketing

Consumer ethnocentrism, country of origin and marketing : food market in Poland

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Addiction as consumer choice: exploring the cognitive dimension

Strategic brand management in higher education

Food advertising and childhood obesity: examining food type, brand mascot physique, health message and media

Internal Marketing: Theories, Perspectives and Stakeholders

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

Branding and positioning in base of pyramid markets in Africa: innovative approaches

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