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Reviving traditions in research on international market entry

Advances in international marketingVol. 7

Cross-cultural buyer behavior

Advances in international marketingVol. 9: From marketing-mix to relationships and networks

Advances in International Marketing

New directions in international advertising research

Advances in International Marketing

Reassessing the internationalization of the firm

International business: the new realities

Conducting market research for international business

International Business: The New Realities, Global Edition -- MyLab Management with Pearson eText (Access Card)

International Business: The New Realities, Global Edition -- Pearson eText (OLP)

Thought leadership in advancing international business research

Born global firms: a new international enterprise

Born global firms : a new international enterprise

Export Marketing Strategy

Conducting Market Research For International Business

Internationalizing Business Education : Meeting the Challenge

Student Knowledge Portal in Companion Website-Student Access Card

International business : the new realities

International business : the new realities

Cross-Cultural Buyer Behavior

International Marketing Strategy

International Business, Plus MyManagementLab with Pearson Etext

A framework for international business

International Marketing Strategy

New Directions in International Advertising Research

Reassessing the Internationalization of the Firm

Advances in International Marketing : v. 5

Doing Business in Developing Countries : Entry and Negotiation Strategies

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