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Competitive strategy for media firms : strategic and brand management in changing media markets

Author: Chan-Olmsted, Sylvia M. Publisher: Routledge Member of the Taylor and Francis Group Format: Laminated
Published: 29/09/2005 ISBN/EAN: 9780805848120 Dewey: 384.5'4'0684
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Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets

Author: Chan-Olmsted, Sylvia M. Publisher: Routledge Member of the Taylor and Francis Group Format: Paperback / softback
Published: 18/05/2006 ISBN/EAN: 9780805862119 Dewey: 338.47302230684
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Handbook of Media Branding

Author: Siegert, Gabriele Publisher: Springer International Publishing AG Format: Paperback / softback
Published: 22/10/2016 ISBN/EAN: 9783319362489 Dewey: 070.4
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Handbook of Media Management and Economics

Author: Albarran, Alan B. Publisher: Routledge Member of the Taylor and Francis Group Format: Hardback
Published: 15/07/2005 ISBN/EAN: 9780805850031 Dewey: 302.23
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Replaced By: 9781138729292

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Handbook of Media Management and Economics

Author: Albarran, Alan B. Publisher: Routledge Member of the Taylor and Francis Group Format: Paperback / softback
Published: 01/08/2005 ISBN/EAN: 9780805850048 Dewey: 302.23
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

Author: Chan-Olmsted, Sylvia M. Publisher: Routledge Format: Ebook
Published: 15/08/2006 ISBN/EAN: 9781135617134 Dewey: 384.540684
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Competitive strategy for media firms: strategic and brand management in changing media markets

Author: Chan-Olmsted, Sylvia M. Publisher: Routledge Format: Ebook
Published: 15/08/2006 ISBN/EAN: 9781135617141 Dewey: 384.540684
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Handbook of Media Branding

Author: Siegert, Gabriele Publisher: Springer International Publishing Format: Ebook
Published: 07/08/2015 ISBN/EAN: 9783319182360
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Handbook of Media Branding

Author: Siegert, Gabriele Publisher: Springer Format: Paperback
Published: 12/08/2015 ISBN/EAN: 9783319182377
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