The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup asan organization dedicated to creating something new under conditions of extreme uncertainty.

This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom.

What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.

Inspired by lessons from lean manufacturing, it relies on ';validated learning,' rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.

It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late.

Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.From the Hardcover edition.