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Driving Innovation in Service Organisations: A Study in the German Airport Industry

Markteintritt in Emerging Market Economies: Entwicklung eines Internationalisierungsprozessmodells

Qualitative Marktforschung in Theorie und Praxis: Grundlagen, Methoden und Anwendungen

Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research

Europe in the Global Competition: Problems - Markets - Strategies

Marktforschung mit Panels: Arten - Erhebung - Analyse - Anwendung

Marktforschung: Grundlagen der Datenerhebung und Datenanalyse

Marktforschung: Methodische Grundlagen und praktische Anwendung

Qualitative Marktforschung: Konzepte - Methoden - Analysen

Bedurfnisorientierte Marktstrukturanalyse fur technische Innovationen: Eine empirische Untersuchung am Beispiel Mobile Commerce

Marktforschungsergebnisse zielgruppengerecht kommunizieren: Ergebnisberichte - Prasentationen - Workshops

Hybrid value creation : 1

Open evaluation: integrating users into the selection of new product ideas : 3

Internetbasierte Internationalisierung: Entscheidungsfindung, Umsetzung und Erfolgsmessung

Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Marktforschung mit Panels: Arten - Erhebung - Analyse - Anwendung

Qualitative Marktforschung: Konzepte - Methoden - Analysen

Marktforschung: Methodische Grundlagen und praktische Anwendung

Strategy, Structure and Performance in a Transition Economy: An Institutional Perspective on Configurations in Russia

Marktforschung : Methodische Grundlagen und praktische Anwendung

Marktforschung: Methodische Grundlagen und praktische Anwendung

Europe in the Global Competition : Problems - Markets - Strategies

Globales Management von Wertschopfungsfunktionen

Internationale Unternehmen, Gesellschaft und Verantwortung: Eine Kritik der Managementwissenschaft als Bezugsrahmen

Marktforschung: Grundlagen der Datenerhebung und Datenanalyse

Management and International Review : Can Multinationals Bridge the Gap Between Global and Local?

Marktforschung: Methodische Grundlagen Und Praktische Anwendung

Geistiges Eigentum in China: Neuere Entwicklungen und praktische Ansatze fur den Schutz und Austausch von Wissen

Marktforschung: Methodische Grundlagen Und Praktische Anwendung

Management des geordneten Wandels

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