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The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

Truth, lies and advertising : the art of account planning

Disruption : overturning conventions and shaking up the marketplace

An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium

Under the radar : talking to today's cynical consumer

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation

Brains on fire : igniting powerful, sustainable, word of mouth movements

Beyond advertising : reaching customers through every touchpoint

Pick me : breaking into advertising and staying there

Casting for big ideas : a new manifesto for agency managers

An autobiography

Kellogg on advertising and media

This business has legs : the inside story of the infomercial entrepreneur who turned the thighmaster exerciser into a household name

Seducing the Subconcious - The Psychology of Emotional Influence in Advertising

Creative Company : How St. Luke's Became "the AD Agency to End All AD Agencies"

Write Great Advertisements

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites, and more

The PR Masterclass - How to Develop a Public Relations Strategy That Works

Advertising on the Internet

Advertising by design : generating and designing creative ideas across media

Beyond Advertising : Creating Value Through All Customer Touchpoints

Z.E.R.O : why your advertising budget should be zero

Hey Whipple, squeeze this! : the classic guide to creating great ads

Display advertising : an hour a day

Complete guide to Internet publicity : creating and launching successful online campaigns

The Perfect Sales Piece : A Complete Do-it-yourself Guide to Creating Brochures, Catalogs, Fliers and Pamphlets

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

Leap! : a revolution in creative business strategy

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites, and more!

Hey, Whipple, squeeze this! : a guide to creating great ads

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