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Internet applications and Euromarketing

Business simulations, games and experiential learning in international business education

Business Simulations, Games, and Experiential Learning in International Business Education

International management leadership: the primary competitive advantage

International Management Leadership: The Primary Competitive Advantage

New product development: successful innovation in the marketplace

New Product Development: Successful Innovation in the Marketplace

When economies change hands: a survey of entrepreneurship in the emerging markets of Europe from the Balkans to the Baltic states

European perspectives in marketing / Erdener Kaynak, editor.

European Perspectives in Marketing

Marketing issues in Western Europe: changes and developments

Marketing Issues in Western Europe: Changes and Developments

Euromarketing and the future

Euromarketing and the future

Market evolution in developing countries: the unfolding of the Indian market

Market Evolution in Developing Countries: The Unfolding of the Indian Market

Industrial Products: A Guide to the International Marketing Economics Model

Global perspectives in cross-cultural and cross-national consumer research

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Service industries in developing countries

Guanxi: Relationship Marketing in a Chinese Context

Guanxi: relationship marketing in a Chinese context

Successfully Doing Business/marketing in Eastern Europe : 10

Ethical issues in international marketing

Ethical issues in international marketing

Globalization of consumer markets: structures and strategies

Globalization of consumer markets: structures and strategies

Management Education in the Chinese Setting

Management Education in the Chinese Setting

Teaching international business: ethics and corporate social responsibility

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