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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on key account management

Malcolm McDonald on value propositions : how to develop them, how to quantify them

Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage

Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Marketing plans: how to prepare them, how to profit from them.

Marketing Plans: How to Prepare Them, How to Use Them

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key account plans: the practitioners' guide to profitable planning

How come your marketing plans aren't working? : the essential guide to marketing planning

Malcolm McDonald on key account management

Malcolm McDonald on value propositions: how to develop them, how to quantify them

Marketing planning for services

Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments

Marketing : An Introductory Text

Key account plans

Marketing plans : how to prepare them, how to use them

Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage

Marketing Plans : How to prepare them, how to profit from them

Marketing plans: how to prepare them, how to use them.

Marketing plans: how to prepare them, how to use them.

How come your marketing plans aren't working?: the essential guide to marketing planning

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Selling Services and Products : A Pictorial Guide for Managers

Key account management : learning from supplier and customer perspectives

The marketing plan in colour : a pictorial guide for managers

An introduction to marketing plans

Marketing Management Bundle

Marketing: An Introductory Text

Creating powerful brands.

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