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Image for Marketing plans  : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

Author: McDonald, Malcolm Publisher: John Wiley & Sons Ltd Format: Paperback
Published: 21/01/2011 ISBN/EAN: 9780470669976 Dewey: 658.8'02
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Image for Marketing value metrics  : a new metrics model to measure marketing effectiveness

Marketing value metrics : a new metrics model to measure marketing effectiveness

Author: McDonald, Malcolm Publisher: Kogan Page Ltd Format: Paperback
Published: 03/10/2014 ISBN/EAN: 9780749468972 Dewey: 658.8
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Image for Marketing plans  : a complete guide in pictures

Marketing plans : a complete guide in pictures

Author: McDonald, Malcolm Publisher: John Wiley & Sons Inc Format: Paperback
Published: 03/02/2012 ISBN/EAN: 9781119943136 Dewey: 658.80223
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Image for Creating powerful brands in consumer, service and industrial markets

Creating powerful brands in consumer, service and industrial markets

Author: De Chernatony, Leslie Publisher: Elsevier Science Ltd Format: Paperback
Published: 15/09/2010 ISBN/EAN: 9781856178495 Dewey: 658.8'27
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Image for Marketing  : a complete guide

Marketing : a complete guide

Author: Christopher, Martin Publisher: Palgrave Macmillan Format: Paperback
Published: 17/04/2003 ISBN/EAN: 9780333994375 Dewey: 658.8
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Image for Malcolm McDonald on marketing planning  : understanding marketing plans and strategy

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Author: McDonald, Malcolm Publisher: Kogan Page Ltd Format: Paperback
Published: 03/11/2016 ISBN/EAN: 9780749478216 Dewey: 658.8
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Marketing plans: how to prepare them, how to use them.

Author: McDonald, Malcolm Publisher: Wiley-Blackwell Format: Ebook
Published: 29/03/2011 ISBN/EAN: 9780470670163 Dewey: 658.802
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Image for Key account management  : the definitive guide

Key account management : the definitive guide

Author: McDonald, Malcolm Publisher: John Wiley & Sons Ltd Format: Paperback
Published: 21/01/2011 ISBN/EAN: 9780470974155 Dewey: 658.8'04
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Image for Marketing plans for service businesses  : a complete guide

Marketing plans for service businesses : a complete guide

Author: Payne, Adrian Publisher: John Wiley & Sons Ltd Format: Paperback
Published: 02/09/2011 ISBN/EAN: 9780470979099 Dewey: 658.8'02
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Image for Marketing plans  : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

Author: McDonald, Malcolm Publisher: Butterworth-Heinemann Ltd Format:
Published: 25/04/2002 ISBN/EAN: 9780750656252 Dewey: 658.8'02
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Image for Market segmentation  : how to do it, how to profit from it

Market segmentation : how to do it, how to profit from it

Author: McDonald, Malcolm Publisher: Butterworth-Heinemann Ltd Format: Paperback
Published: 21/06/2004 ISBN/EAN: 9780750659819 Dewey: 658.8'02
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Image for Marketing in a nutshell  : key concepts for non-specialists

Marketing in a nutshell : key concepts for non-specialists

Author: McDonald, Malcolm Publisher: Butterworth-Heinemann Ltd Format: Paperback
Published: 08/01/2007 ISBN/EAN: 9780750681339 Dewey: 658.8
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Image for 100 practical ways to improve customer experience  : achieve end-to-end customer engagement in a multi-channel world

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world

Author: Newman, Martin Publisher: Kogan Page Ltd Format: Paperback
Published: 03/08/2018 ISBN/EAN: 9780749482671 Dewey: 658.812
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MBA marketing

Author: McDonald, Malcolm Publisher: Red Globe Press Format: Paperback
Published: 20/12/2013 ISBN/EAN: 9781137300294 Dewey: 658.8
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Marketing planning for services

Author: Payne, Adrian Publisher: Butterworth-Heinemann Ltd Format: Paperback
Published: 17/06/1996 ISBN/EAN: 9780750630221 Dewey: 658.8'02
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Pocket Guide to Selling Services and Products

Author: Morris, Peter Publisher: Butterworth-Heinemann Ltd Format: Paperback / softback
Published: 13/11/1995 ISBN/EAN: 9780750626415 Dewey: 658.81
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Image for Malcolm McDonald on key account management

Malcolm McDonald on key account management

Author: McDonald, Malcolm Publisher: Kogan Page Ltd Format: Paperback
Published: 03/08/2017 ISBN/EAN: 9780749480776 Dewey: 658.804
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Key Account Plans

Author: Ryals, Lynette Publisher: Butterworth-Heinemann Ltd Format: Paperback / softback
Published: 10/12/2007 ISBN/EAN: 9780750683678 Dewey: 658.804
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Image for The complete marketer  : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

Author: McDonald, Malcolm Publisher: Kogan Page Ltd Format: Paperback
Published: 03/05/2013 ISBN/EAN: 9780749466763 Dewey: 658.8
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Image for Market segmentation  : how to do it and how to profit from it

Market segmentation : how to do it and how to profit from it

Author: McDonald, Malcolm Publisher: John Wiley & Sons Inc Format: Paperback
Published: 12/10/2012 ISBN/EAN: 9781118432679 Dewey: 658.802
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Image for Marketing and finance  : creating shareholder value

Marketing and finance : creating shareholder value

Author: McDonald, Malcolm Publisher: John Wiley & Sons Inc Format: Paperback
Published: 23/08/2013 ISBN/EAN: 9781119953388 Dewey: 658.8
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Image for Marketing strategies  : new approaches, new techniques

Marketing strategies : new approaches, new techniques

Author: McDonald, Malcolm Publisher: Pergamon Press Format: Hardback
Published: 25/08/1995 ISBN/EAN: 9780080425726 Dewey: 658.8'02
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Marketing planning for services

Author: Payne, Adrian Publisher: Routledge Format: Laminated
Published: 18/08/2016 ISBN/EAN: 9781138152793 Dewey: 658.802
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Image for Pocket Guide to Selling Services and Products

Pocket Guide to Selling Services and Products

Author: Morris, Peter Publisher: Routledge Format: Hardback
Published: 26/04/2017 ISBN/EAN: 9781138167629 Dewey: 658.81
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£78.38
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Image for Marketing Navigation : How to keep your marketing plan on course to implementation success

Marketing Navigation : How to keep your marketing plan on course to implementation success

Author: Bradford, Edmund Publisher: Goodfellow Publishers Limited Format: Hardback
Published: 25/09/2012 ISBN/EAN: 9781908999238 Dewey: 658.802
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Image for Marketing Navigation : How to keep your marketing plan on course to implementation success

Marketing Navigation : How to keep your marketing plan on course to implementation success

Author: Bradford, Edmund Publisher: Goodfellow Publishers Limited Format: Paperback / softback
Published: 17/09/2012 ISBN/EAN: 9781908999245 Dewey: 658.802
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Image for Marketing due diligence  : reconnecting strategy to share price

Marketing due diligence : reconnecting strategy to share price

Author: McDonald, Malcolm Publisher: Butterworth-Heinemann Ltd Format: Paperback
Published: 01/01/2007 ISBN/EAN: 9780750683425 Dewey: 658.1'52
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Image for Key account management  : the definitive guide

Key account management : the definitive guide

Author: McDonald, Malcolm Publisher: Butterworth-Heinemann Ltd Format: Paperback
Published: 13/11/2006 ISBN/EAN: 9780750662468 Dewey: 658.8'04
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£35.99

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Image for Improving Marketing Effectiveness in Digital Age

Improving Marketing Effectiveness in Digital Age

Author: McDonald, Malcolm Publisher: Financial Times Prentice Hall Format: Paperback
Published: 25/06/1999 ISBN/EAN: 9780273644279 Dewey: 658
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£100.00

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Image for Marketing in manageable bites  : for busy managers and overworked students

Marketing in manageable bites : for busy managers and overworked students

Author: Meldrum, Mike (Cranfield School of Management) Publisher: Palgrave Macmillan Format: Paperback
Published: 23/05/2000 ISBN/EAN: 9780333764435 Dewey: 658.8
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