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Brand Vision Cards : Brand Building Tool for Visionary and Strategic Thinking

Integrated Advertising, Promotion and Marketing Communications OLP with eText, Global Edition

Media Ethics : Cases and Moral Reasoning

A Big Life in Advertising

Strategic advertising mechanisms : from copy strategy to iconic brands

The Darker Side of Social Media : Consumer Psychology and Mental Health

The Darker Side of Social Media : Consumer Psychology and Mental Health

Customer relationship management : the foundation of contemporary marketing strategy

The Complete Copywriter : Create Marketing Copy That Works

Ogilvy on advertising

Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development

Hispanic Marketing : The Evolution of the Latino Consumer

Green advertising and the reluctant consumer

Advertising, promotion, and new media

Branding diversity : new advertising and cultural strategies

Quantitative research methods in consumer psychology : contemporary and data driven approaches

Ethics in advertising : making the case for doing the right thing

Explorations in critical studies of advertising

Take Note in Principles of Advertising

Communication strategies for corporate leaders : implications for the global market

Innovation in advertising and branding communication

Sponsorship in marketing : effective communication through sports, arts and events

How to be insightful : unlocking the superpower that drives innovation

Media Ethics : Cases and Moral Reasoning

The psychology of advertising

How Brands Blow

Advertising in MENA goes digital

Advertising theory

Sustainable marketing planning

Public relations, branding and authenticity : brand communications in the digital age

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