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Globalisierung : Voraussetzungen, Auswirkungen, Widerstande

Gendering theory in marketing and consumer research

B2B - or not to be? : Der Weg zu Vertriebserfolg und profitablem Wachstum

Neuromarketing in India : understanding the Indian consumer

Digital channels and social media management in luxury markets

Consumer Vulnerability

The dark side of social media : a consumer psychology perspective

Marketing research for the tourism, hospitality and events industries

Taste, consumption and markets : an interdisciplinary volume

Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace

Consumption, psychology and practice theories : a hermeneutic perspective

Strategic advertising mechanisms : from copy strategy to iconic brands

World Consumer Income and Expenditure Patterns

Qualitative marketing research : understanding consumer behaviour

Value in marketing : retrospective and perspective stance

Responsible citizens and sustainable consumer behaviour : new interpretative frameworks

Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data

Luxury brand and art collaborations : postmodern consumer culture

Challenging Brand Convention

Navigating the digital landscape : understanding customer behaviour in the online world

Navigating the digital landscape : understanding customer behaviour in the online world

Consumer behavior

The Market Research and Insight Yearbook : Strategies for Better Business and Stronger Society

Place marketing and temporality

Storytelling in Marketing and Brand Communications

Cannabinoids : A Potential Blockbuster?

Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality

Psychological foundations of marketing : the keys to consumer behavior

Place marketing and temporality

Innovation in pricing : contemporary theories and best practices

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