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Digital marketing

Principles and practice of marketing

Principles of marketing

Marketing : an introduction

International marketing strategy : analysis, development and implementation

Essentials of marketing

Consumer behaviour : a European perspective

Marketing concepts and strategies

Marketing

Strategic marketing : creating competitive advantage

International Marketing, 5e

Social media marketing

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management

Marketing communications : a European perspective

Marketing management

Marketing research : tools & techniques

Marketing strategy & management

Marketing : an introduction

Advertising & promotion

Marketing and managing tourism destinations

Colour sells

Global marketing

Services marketing : integrating customer focus across the firm

Influence : science and practice

Marketing : an introduction

Marketing : real people, real choices

Marketing across cultures

Service management and marketing : managing the service profit logic

Essentials of global marketing

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