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Predictably irrational : the hidden forces that shape our decisions

Responsible marketing : how to create an authentic and inclusive marketing strategy

Made to stick : why some ideas take hold and others come unstuck

Digital marketing

Marketing plans : profitable strategies in the digital age

This is marketing : you can't be seen until you learn to see

Positioning : the battle for your mind

Principles and practice of marketing

Principles of marketing

Digital marketing strategy : an integrated approach to online marketing

The 1-Page Marketing Plan : Get New Customers, Make More Money, And Stand out From The Crowd

Digital marketing excellence : planning, optimizing and integrating online marketing

Digital marketing for businesses in easy steps

Consumer behaviour

Remarkable brand experiences : how the best brands gain advantage with outstanding customer experiences

Using social media for work : how to maintain professional etiquette online

Marketing : an introduction

Principles of marketing for a digital age

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

Essentials of marketing

Consumer behaviour : a European perspective

Foundations of marketing

International Marketing, 5e

Marketing concepts and strategies

Contagious : how to build word of mouth in the digital age

Marketing communications

Marketing

Strategic marketing : creating competitive advantage

Social media marketing

Essentials of marketing

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