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Kooperationen von Handelsunternehmen: Eine kritische Analyse am Beispiel des nicht filialisierten Einzelhandels mit Gebrauchsguetern auf Basis der Neuen Institutionenoekonomik : 31

Videography: introduction to interpretive videoanalysis of social situations

Shopper behavior at the point of purchase: drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice : Band 18

Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending : 46

Information and decision in behavioral economics : Band 5

Schriften zu Marketing und Management: Eine empirische Analyse am Beispiel der AMD : 53

Auswirkungen von Einkaufsconvenience : 6

Die operative Steuerung von Cross-Docking-Centern mit Multiagentensystemen : 14

Vertrauenspotentiale im Internet: Technologieakzeptanz - Kundenkontakt - Informationsbewertung : 3

Strategische Positionierung und Markenfuehrung von Flughaefen: Eine Analyse der strategischen Ausrichtung von Flughaefen und Entwicklung eines neuen Positionierungsmodells unter Beruecksichtigung geeigneter Markenbildungsansaetze

Marketing luxury goods online : 19

Mobile Marketing: Eine experimentelle Studie ueber den Einfluss von mobilen Verkaufsfoerdermassnahmen auf die Einstellungsbildung und die Verhaltensabsichten : 30

Consumer satisfaction: advancements in theory, modeling, and empirical findings

Behind ethical consumption: purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Wahrgenommene Preisfairness bei personenbezogener Preisdifferenzierung : 7

Corporate Social Responsibility: Eine Analyse der Wahrnehmung sozialer Werbekampagnen und deren Wirkung auf das Kaufverhalten- Theoretische Diskussion und empirische Befunde : 18

Konsumentenverhalten in Marktnischen: Theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten : 20

Erhebungsprozesse und Konsistenzanforderungen im Analytic Hierarchy Process (AHP) : 42

Preis und Markendehnung: Eine empirische Analyse : 11

Verhaltenswissenschaftliche Determinanten der Spenderbindung: Eine empirische Untersuchung und Implikationen fuer das Spenderbindungsmanagement : 33

Nutzen als Basis von Kaufentscheidungen: Die Bedeutung von Beduerfnissen und Ressourcen fuer das Konsumentenverhalten : 34

Selbstreguliertes Geldmanagement bei jungen Erwachsenen : 18

Strategisches Preismanagement : 8

Rueckgewinnungsmanagement oeffentlicher Theaterbetriebe: Relevanz, Voraussetzungen, Handlungsempfehlungen : 35

Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks : 2

Die Balanced Scorecard als Instrument der strategischen Steuerung und Qualitaetsentwicklung von Museen: Ein Methodentest, unter besonderer Beruecksichtigung der Anforderungen an zeitgemaesse Freizeit- und Tourismuseinrichtungen : 7

Interviewers' Deviations in Surveys: Impact, Reasons, Detection and Prevention : 22

A Healthy Mix?: Health-Food Retail and Mixed-Use Development- Mobility-related Analysis of Grocery-Shopping Behavior in Irvine, California : 3419

Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-Partner Programs

Shopper behavior at the point of purchase: drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice : Band 18

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