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The business of aspiration : how social, cultural, and environmental capital transforms brands

Brands on a mission : how to achieve social impact and business growth through purpose

Strategic brand licensing : building brand value through enduring partnerships

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand

Brand vs. wild : building resilient brands for harsh business environments

Strategic brand licensing : building brand value through enduring partnerships

Luxury brand and art collaborations : postmodern consumer culture

The handbook of brand management scales

The language of branding : theory, strategies, and tactics

The strategy of global branding and brand equity

Brand management

Brand management in a co-creation perspective : communication as constitutive of brands

Contemporary issues in branding

Foundations of corporate heritage

Corporate branding : areas, arenas and approaches

The Routledge companion to contemporary brand management

Brands and brand management : critical perspectives on business and management

Brand beauty unleashed : the value of aesthetics in marketing

Building brands in Asia : from the inside out

Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands

Branding and Product Design : An Integrated Perspective

The 'Made in Germany' Champion Brands : Nation Branding, Innovation and World Export Leadership

Brand Risk : Adding Risk Literacy to Brand Management

Contemporary issues in luxury brand management

Contemporary Issues in Luxury Brand Management

Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand

Brand psychology : the art and science of building strong brands

Engaging Brands: A Customer-Centric Approach for Superior Experiences

Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Social Brand Management in a Post COVID-19 Era

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