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Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations

Risk Taking Behaviour by Advertisers : Antecedents and Implications

Big Profits from Small Budget Advertising : Increase Effectiveness While Cutting Costs!

Loose Leaf Contemporary Advertising

Strategies for Managing and Maximizing Your Budget in Advertising : The Over-arching Issues You Need to Know

The Complete Cash Mail Secrets : The Practical Easy to Follow 'Start-to-Finish' Direct Mail System for All Home-Based Marketers & Entrepreneurs

1992 : Implications for Marketing, Advertising and the Media

Children, Advertising and Nutrition : A Commentary on the 1983 National Food Alliance Report "Children - Advertisers' Dream, Nutrition Nightmare?"

Take Note in Principles of Advertising

Selling Effective Advertising to Caterers

Advertising Association Response to the Department of Health Document "Effect of Tobacco Advertising on Tobacco Consumption"

Basic Principles of Advertising and Sales Promotion

Gender and Symbol in Advertising Imagery : A Comparison of Goffman and Williamson

Contemporary advertising

Contemporary advertising

Strategic writing : multimedia writing for public relations, advertising and more

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