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Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Aktive Krisenkommunikation : Erste Hilfe fur Management und Krisenstab

Der Einsatz von Social Media in der Eventkommunikation : Dargestellt am Beispiel ausgewahlter Marathonlaufe

Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative

Nutzungsabhangige Preissysteme auf industriellen Markten

Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Advertorials versus klassische Printwerbung : Eine Wirkungsanalyse

Mit Dienstleistungen wachsen : Wie Sie mit der 5-Schritte-Methodik die Wettbewerbsposition Ihres Unternehmens spurbar verbessern

Text und Konzeption im Content Marketing : Alle wichtigen Grundlagen fur Print, Web, Corporate Blogs und Social Media

Resilienz im personlichen Verkauf : Eine Wirkungsanalyse in Bezug auf die Verkaufsleistung

Praxis der Personalisierung im Handel : Mit zeitgemassen E-Commerce-Konzepten Umsatz und Kundenwert steigern

Kommunikation der Corporate Social Responsibility in kleineren und mittleren Unternehmen

Kundenmitwirkung bei der Dienstleistungsspezifizierung : Auswirkungen auf Kundenbeurteilung und -verhalten

Wir sind Verkauf! : Die innere Haltung zahlt: Wege zu mehr Selbstbewusstsein und Erfolg

Schlankes Marketing fur den Mittelstand : Effizient, nachhaltig und zielgruppengerecht

Consumer Segment LOHAS : Nachhaltigkeitsorientierte Dialoggruppen im Lebensmitteleinzelhandel

Mobile Shopping : Eine konsumentengerichtete, empirische Akzeptanzanalyse zentraler Einflussgroßen

Sportsponsoring und Arbeitsrecht : Arbeitsrechtliche Selbstvermarktungsgrenzen

Quick Guide Affiliate Marketing : Wie Sie mit Vertriebspartnerschaften Bekanntheit und Umsatz steigern

Omnichannel im Pharma-Vertrieb : Grundlagen, Benchmarks und Beispiele fur den Pharma-Außendienst

Produkteinfuhrung

International marketing management

Multi-Channel Retailing : Prinzip, Konzepte und Erfolgsfaktoren

Dialogmarketing Perspektiven 2013/2014 : Tagungsband 8. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Loyalitatswirkung des geschenkten bevorzugten Kundenstatus : Eine theoretische und empirisch-experimentelle Analyse

Mobilitat aus Kundensicht : Wie Kunden ihren Mobilitatsbedarf decken und uber das Mobilitatsangebot denken

Aktuelle Aspekte in der Dienstleistungsforschung

Marktorientierte Unternehmensfuhrung und gesellschaftliche Verantwortung : Beitrage zu Corporate Social Responsibility und Corporate Digital Responsibility

Balanced Scorecards im Vertrieb

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