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Image for International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization

International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 2 Jul 2022
Publisher Springer Gabler
ISBN: 9783658380496
Dewey: 658.827
£71.99
RRP £89.99 Save 20%
Image for Events und Messen : Stand und Perspektiven der Eventforschung

Events und Messen : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 11 Jun 2014
Publisher Springer Gabler
ISBN: 9783658062347
Dewey: 658.827
£53.99
RRP £59.99 Save 10%
Image for Markenfuhrung mit Archetypen : Von Helden und Zerstorern: ein neues archetypisches Modell fur das Markenmanagement

Markenfuhrung mit Archetypen : Von Helden und Zerstorern: ein neues archetypisches Modell fur das Markenmanagement

series Essentials
Paperback / softback 7 Aug 2018
Publisher Springer Gabler
ISBN: 9783658230876
Dewey: 658.827
£8.99
RRP £9.99 Save 10%
Image for Marken als politische Akteure

Marken als politische Akteure

Paperback / softback 9 Apr 2019
Publisher Springer Gabler
ISBN: 9783658253639
Dewey: 658.827
£40.49
RRP £44.99 Save 10%
Image for Identity-based brand management : fundamentals, strategy, implementation, controlling

Identity-based brand management : fundamentals, strategy, implementation, controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401887
Dewey: 658.827
£26.92
RRP £33.65 Save 20%
Image for Wirkung von Private Label Brands auf Retailer Brands : Moglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel

Wirkung von Private Label Brands auf Retailer Brands : Moglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel

series Innovatives Markenmanagement
Paperback / softback 5 May 2017
Publisher Springer Gabler
ISBN: 9783658182588
Dewey: 658.827
£44.99
RRP £49.99 Save 10%
Image for Markennarrative in der Unternehmenskommunikation

Markennarrative in der Unternehmenskommunikation

series Forschungsgruppe Konsum Und Verhalten
Paperback / softback 29 Mar 2017
Publisher Springer Gabler
ISBN: 9783658177270
Dewey: 658.827
£44.99
RRP £49.99 Save 10%
Image for Advances in Advertising Research IX : Power to Consumers

Advances in Advertising Research IX : Power to Consumers

series European Advertising Academy
Paperback / softback 25 Dec 2018
Publisher Springer Gabler
ISBN: 9783658248666
Dewey: 658.827
£80.99
RRP £89.99 Save 10%
Image for Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenfuhrung

Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenfuhrung

Paperback / softback 6 Sep 2018
Publisher Springer Gabler
ISBN: 9783658214494
Dewey: 658.827
£35.99
RRP £39.99 Save 10%
Image for Events und Marke : Stand und Perspektiven der Eventforschung

Events und Marke : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 21 Aug 2018
Publisher Springer Gabler
ISBN: 9783658232849
Dewey: 658.827
£67.49
RRP £74.99 Save 10%
Image for Events und Erlebnis : Stand und Perspektiven der Eventforschung

Events und Erlebnis : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 16 Aug 2017
Publisher Springer Gabler
ISBN: 9783658192358
Dewey: 658.827
£53.99
RRP £59.99 Save 10%
Image for Eine wertebasierte Typologie der Markenliebe

Eine wertebasierte Typologie der Markenliebe

series Forschungsgruppe Konsum Und Verhalten
Paperback / softback 30 May 2018
Publisher Springer Gabler
ISBN: 9783658223267
Dewey: 658.827
£49.49
RRP £54.99 Save 10%
Image for Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

series Forschungsgruppe Konsum Und Verhalten
Paperback / softback 22 May 2017
Publisher Springer Gabler
ISBN: 9783658183776
Dewey: 658.827
£49.49
RRP £54.99 Save 10%
Image for Advances in Advertising Research X : Multiple Touchpoints in Brand Communication

Advances in Advertising Research X : Multiple Touchpoints in Brand Communication

series European Advertising Academy
Hardback 15 Oct 2019
Publisher Springer Gabler
ISBN: 9783658248772
Dewey: 658.827
£87.99
RRP £109.99 Save 20%
Image for Signaling Family Firm Identity : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer

Signaling Family Firm Identity : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer

series Familienunternehmen und KMU
Paperback / softback 17 Jan 2018
Publisher Springer Gabler
ISBN: 9783658206710
Dewey: 658.827
£40.49
RRP £44.99 Save 10%
Image for Innovatives Brand Management : Wie Sie Marken in digitalen Zeiten organisieren, fuhren und optimieren

Innovatives Brand Management : Wie Sie Marken in digitalen Zeiten organisieren, fuhren und optimieren

Paperback / softback 7 Apr 2017
Publisher Springer Gabler
ISBN: 9783658173241
Dewey: 658.827
£40.49
RRP £44.99 Save 10%
Image for Nostalgie als Chance fur die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren konnen

Nostalgie als Chance fur die Markenpositionierung : Wie positive Erinnerungen Marken differenzieren konnen

series Essentials
Paperback / softback 25 Oct 2019
Publisher Springer Gabler
ISBN: 9783658280628
Dewey: 658.827
£8.99
RRP £9.99 Save 10%
Image for Grundlagen der Markensoziologie : Die sozialen Prinzipien von Markenbildung und -fuhrung in Theorie und Praxis

Grundlagen der Markensoziologie : Die sozialen Prinzipien von Markenbildung und -fuhrung in Theorie und Praxis

Hardback 14 Aug 2017
Publisher Springer Gabler
ISBN: 9783658174200
Dewey: 658.827
£49.49
RRP £54.99 Save 10%
Image for Erfolgssicherung von Marken durch Authentizitat : Die Bedeutung von Authentizitat zur Erklarung von Ruckwirkungseffekten bei Markentransfers

Erfolgssicherung von Marken durch Authentizitat : Die Bedeutung von Authentizitat zur Erklarung von Ruckwirkungseffekten bei Markentransfers

series Innovatives Markenmanagement
Paperback / softback 5 Jun 2018
Publisher Springer Gabler
ISBN: 9783658225278
Dewey: 658.827
£49.49
RRP £54.99 Save 10%
Image for Die Kultmarke : Das einzigartige Momentum in der Markenentwicklung

Die Kultmarke : Das einzigartige Momentum in der Markenentwicklung

Paperback / softback 15 Oct 2018
Publisher Springer Gabler
ISBN: 9783658233044
Dewey: 658.827
£29.69
RRP £32.99 Save 10%
Image for Kundenzentriertes Markenmanagement : Effektive Markenfuhrung entlang der Customer Experience Journey

Kundenzentriertes Markenmanagement : Effektive Markenfuhrung entlang der Customer Experience Journey

series Essentials
Paperback / softback 24 Mar 2020
Publisher Springer Gabler
ISBN: 9783658280215
Dewey: 658.827
£8.99
RRP £9.99 Save 10%
Image for Storytelling mit Archetypen : Video-Geschichten fur das Content Marketing selbst entwickeln

Storytelling mit Archetypen : Video-Geschichten fur das Content Marketing selbst entwickeln

series Essentials
Paperback / softback 14 Jun 2019
Publisher Springer Gabler
ISBN: 9783658268473
Dewey: 658.827
£8.99
RRP £9.99 Save 10%
Image for Internal City Branding : Ein empirisch validiertes Modell zur internen, identitatsbasierten Markenfuhrung von Stadten

Internal City Branding : Ein empirisch validiertes Modell zur internen, identitatsbasierten Markenfuhrung von Stadten

series Innovatives Markenmanagement
Paperback / softback 7 Jan 2019
Publisher Springer Gabler
ISBN: 9783658245870
Dewey: 658.827
£49.49
RRP £54.99 Save 10%
Image for Vertical Brand Portfolio Management : Strategies for Integrated Brand Management between Manufacturers and Retailers

Vertical Brand Portfolio Management : Strategies for Integrated Brand Management between Manufacturers and Retailers

Paperback / softback 18 Dec 2014
Publisher Springer Gabler
ISBN: 9783658082208
Dewey: 658.827
£40.49
RRP £44.99 Save 10%
Image for Intramarkenimagekonfusion : Eine empirische Untersuchung am Beispiel der Automobilindustrie

Intramarkenimagekonfusion : Eine empirische Untersuchung am Beispiel der Automobilindustrie

series Innovatives Markenmanagement
Paperback / softback 24 Oct 2017
Publisher Springer Gabler
ISBN: 9783658199272
Dewey: 658.827
£39.99
RRP £49.99 Save 20%
Image for Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay

Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 14 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311773
Dewey: 658.827
£59.99
RRP £74.99 Save 20%
Image for Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA

Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA

series Interaktives Marketing
Paperback / softback 18 May 2018
Publisher Springer Gabler
ISBN: 9783658223168
Dewey: 658.827
£53.99
RRP £59.99 Save 10%
Image for The End of Branding : What really drives consumers to buy: marketing that's targeted to real-world buying behavior

The End of Branding : What really drives consumers to buy: marketing that's targeted to real-world buying behavior

Hardback 12 Jun 2015
Publisher Springer Gabler
ISBN: 9783658078973
Dewey: 658.827
£54.99
Image for Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele

Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele

Multiple-component retail product 20 Oct 2018
Publisher Springer Gabler
ISBN: 9783658167738
Dewey: 658.827
£44.99
Image for Social Media Marketing in China mit WeChat : Einsatzmoglichkeiten, Funktionen und Tools fur ein erfolgreiches Mobile Business

Social Media Marketing in China mit WeChat : Einsatzmoglichkeiten, Funktionen und Tools fur ein erfolgreiches Mobile Business

Multiple-component retail product 13 Dec 2017
Publisher Springer Gabler
ISBN: 9783658174965
Dewey: 658.827
£44.99
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