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Transformational Sales: Making a Difference with Strategic Customers

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Marketing Challenge for Industrial Companies: Advanced Concepts and Practices

Proceedings of the 1997 World Marketing Congress

Proceedings of the 1998 Multicultural Marketing Conference

Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress

Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies

Uniform Across-the-Board Promotions

Interfirm Networks: Franchising, Cooperatives and Strategic Alliances

Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels

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