The Amazon incubator : grow your business or hatch a new one

The real story about how to be a successful seller on Amazon, from a leading consultant. Amazon is the most powerful business incubator in the history of the world.

Unfortunately, where there is great opportunity, get-rich-quick schemes abound.

Most available books about selling on Amazon peddle a dream that is unattainable for sellers.

They promise riches at the cost of only five hours a week, or a long-term income for an initial investment of just $1,000. The Amazon Incubator is different. This book instead offers realistic, sustainable strategies for building a long-term, profitable business on Amazon.

Whether sellers are burgeoning entrepreneurs or own the e-commerce channel at an established brand, they will benefit from the strategic thinking and in-depth Amazon know-how delivered in an easily digestible format.

The reader will be guided through exercises to define their goals, determine their product set, and execute like a champ.  The Amazon Incubator is written in short, easy-to-digest chapters that include case studies and real-world examples of Amazon seller success and failure.

Readers will better identify with and understand the information when case studies are included.

In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can easily be used as a tool for the reader to share with teammates and business associates.