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Seducing the subconscious : the psychology of emotional influence in advertising

The handbook of international advertising research

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Beyond listening: learning the secret language of focus groups

And now a few laughs from our sponsor: the best of fifty years of radio commercials

The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

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Pick Me: Breaking Into Advertising and Staying There

Casting for big ideas: a new manifesto for agency managers

Managing corporate social responsibility: a communication approach

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

World media ethics: cases and commentary

World media ethics: cases and commentary

Beyond advertising: reaching customers through every touchpoint

Media Selling: Digital, Television, Audio, Print and Cross-Platform

Public relations theory: capabilities and competencies

Public relations theory: application and understanding

The handbook of international advertising research

The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms

Advertising and society: controversies and consequences

The PR masterclass: how to develop a public relations strategy that works!

The PR masterclass: how to develop a public relations strategy that works!

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Affiliate millions: make a fortune using search marketing on Google and beyond

The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

Public relations theory: application and understanding

Media Selling: Digital, Television, Audio, Print and Cross-Platform

The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation

An advertiser's guide to better radio advertising: tune in to the power of the brand conversation medium

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

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