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Principles of International Marketing Research

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Marketing research.

Lifescale: how to live a more creative, productive and happy life

Lifescale: how to live a more creative, productive and happy life

The Handbook of Online and Social Media Research: The New Rules and Tools for Market Research

Herd: how to change mass behaviour by harnessing our true nature

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Inside the customer universe: how to build unique customer insight for profitable growth and market leadership

Listen first!: turning social media conversations into business advantage

Listen First!: Turning Social Media Conversations Into Business Advantage

Chasing youth culture and getting it right: how your business can profit by tapping into today's most powerful trendsetters and tastemakers

Customer's new voice: extreme relevancy and experience through volunteered customer information

Trend-driven innovation: beat accelerating customer expectations

Predictive analytics: the power to predict who will click, buy, lie, or die

The handbook of market intelligence: global best practice in turning market data into actionable insights

The handbook of market intelligence: understand, compete and grow in global markets

Economic psychology : 2380

The handbook of mobile market research: tools and techniques for market researchers

The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

The bling dynasty: why the reign of Chinese luxury shoppers has only just begun

The bling dynasty: why the reign of Chinese luxury shoppers has only just begun

Decoded: the science behind why we buy

Decoded: the science behind why we buy

Elite China: Luxury Consumer Behavior in China

Scammed: how to save your money and find better service in a world of schemes, swindles, and shady deals

Data marketing for dummies

A/B testing: the most powerful way to turn clicks into customers

Innovating analytics: word of mouth index--use the next generation of net promoter to increase sales and drive results

The big data-driven business: how to use big data to win customers, beat competitors, and boost profits

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