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Origination : the geographies of brands and branding

Origination : the geographies of brands and branding

Luxury brand management in digital and sustainable times

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Designing brand identity: an essential guide for the whole branding team

Passion branding: successful sports sponsorship

The Unauthorized Guide to Doing Business the Simon Cowell Way: 10 Secrets of the International Music Mogul

UnBranding: 100 branding lessons for the age of disruption

UnBranding: 100 branding lessons for the age of disruption

New technologies and branding

Kellogg on branding in a hyper-connected world

Kellogg on branding in a hyper-connected world

Follow the Feeling: Brand Building in a Noisy World

Follow the feeling: brand building in a noisy world

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love

Cultural Mediations of Brands: Unadvertization and Quest for Authority

Cultural Mediations of Brands: Unadvertization and Quest for Authority

Luxury Brand Management in Digital and Sustainable Times

SPIKE your brand ROI: how to maximize reputation and get results

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition

Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition

The power of unpopular: a guide to building your brand for the audience who will love you (and why no one else matters)

The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (And Why No One Else Matters)

Competitive success: how branding adds value

X: the experience when business meets design

Designing B2B brands: lessons from Deloitte and 195,000 brand managers

Origination: the geographies of brands and branding

Origination: the geographies of brands and branding

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