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Devaluation and Pricing Decisions

Successful Sales Promotion

Credit Scoring : The Principles and Practicalities

Proceedings of the Marketing Eschatology Retreat

Proceedings of the Marketing Illuminations Spectacular

World Wide Web : What Marketing Managers Might Want to Know About Conversion and Efficiency

Proactiveness and Performance : Exploring the Link with Effective Selling

Telemarketing in Practice

Marketing Practitioners : The Role of the Academic Journal?

Internal Marketing in Organizations : Empirical Evidence from a Transaction Cost Perspective

Personal Reports of Communication, Apprehension and Perceptions of Salesperson Performance

Web Site as Marketing Communication Medium : A Tentative Model and Areas of Research

Doing and Talking : Perceptions of Discussion Quality and Group Performance in Marketing Decision Making

Personal Interaction in Groups : Its Effects on Marketing Decision Making

As the Web is Spun : Research Perspectives on Marketing Communication and Consumer Behaviour on the World Wide Web

Entrepreneurial Pricing : The Cinderella of Marketing Strategy

World Wide Web as an Industrial Marketing Communication Tool : Models for the Identification and Assessment of Opportunities

Analysing Customer Defections : Predicting the Effects on Corporate Performance

South African Marketing Cases for Decision Makers

Marketing and Sustainability

Marketing classics : a selection of influential articles

Marketing best practices

Professional Selling : A Relationship Process

Marketing Places : Attracting Investment, Industry and Tourism to Cities, States and Regions

Marketing Management : Resource Based Approach for the Hospitality and Tourism Industries

Creating new clients : marketing and selling professional services

Marketing Classics : A Selection of Influential Articles

Principles of marketing for hospitality

Management in Marketing Channels

Marketing Information Products and Services : A Primer for Librarians and Information Professionals

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