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Marketing research : a managerial approach

Key marketing metrics : the 50+ metrics every manager needs to know

Qualitative consumer & marketing research

From Trump to Biden and beyond : reimagining US-China relations

Applied marketing analytics using R

Marketing planning & strategy : a practical introduction

Essentials of marketing : theory and practice for a marketing career

The consumer insights handbook : unlocking audience research methods

Product research rules : nine foundational rules for product teams to run accurate research that delivers actionable insight

Harnessing omni-channel marketing strategies for fashion and luxury brands

Genes, climate, and consumption culture : connecting the dots

Brand fusion : purpose-driven brand strategy

Product analytics : applied data science techniques for actionable consumer rights

Online video revolution : how to reinvent and market your business using video

Sport business analytics : using data to increase revenue and improve operational efficiency

Unveiling fashion : business, culture, and identity in the most glamorous industry

Surveys that work : a practical guide for designing and running better surveys

Building the Impact Economy : Our Future, Yea or Nay

Market research with panels : types, surveys, analysis, and applications

WHICH WINEGRAPE VARIETIES ARE GROWN WHERE? Revised Edition

The handbook of online and social media research : the new rules and tools for market research

Marketing research for the tourism, hospitality and events industries

Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment

Alternative market research methods : market sensing

Consumer-centric category management : how to increase profits by managing categories based on consumer needs

Understanding children as consumers

Actionable Gamification - Beyond Points, Badges, and Leaderboards

Contemporary consumer culture theory

Commitment-led marketing : the key to brand profits is in the customer's mind

Making Markets More Inclusive : Lessons from CARE and the Future of Sustainability in Agricultural Value Chain Development

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