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Building strong brands

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Strategic market management : global perspectives

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Strategic market management

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Brand leadership

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Marketing research

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Brand relevance : making competitors irrelevant

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Strategic market management

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Developing business strategies

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Consumerism, 4th Ed.

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Markenrelevanz : Erfolgreich Wettbewerber ausschalten

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Brand Leadership

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Managing brand equity: capitalizing on the value of a brand name

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Three Threats to Brand Relevance: Strategies That Work

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Brand leadership

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Spanning silos: the new CMO imperative

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Brand relevance: making competitors irrelevant

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Marketing Research : Disk

Diskette 25 Aug 1992
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Aaker: Instructor'S Resource Guide T/A Strategic Market Management 3ed (Manual)

Paperback 5 Jun 1992
ISBN: 9780471533627
Dewey: 658.8
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Strategisches Markt-Management: Wettbewerbsvorteile Erkennen * Markte Erschliessen * Strategien Entwickeln

Ebook 8 Mar 2013
Publisher Gabler Verlag
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Building Strong Brands

Ebook 8 Nov 2011
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Three Threats to Brand Relevance: Strategies That Work

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BRAND LEADERSHIP

20 Apr 2000
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Brand relevance: making competitors irrelevant

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Ebook 15 Dec 2010
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Marketing Research Ir & TB 7e

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Stategic Marketing Management : WITH Marketing Mistakes, 8r.e. : AND Student Survey

Mixed media product 23 Jul 2001
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Building strong brands

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ISBN: 9781471104381
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Strategic Marketing : AND Marketing Mistakes

Paperback 23 Jul 2001
ISBN: 9780471201106
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Brand portfolio strategy: creating relevance, differentiation, energy, leverage and clarity

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Marketing Research

Hardback 14 Apr 2003
ISBN: 9780471458869
Dewey: 658.83
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Marketing Research : WITH SPSS Version 10.0 CD-ROM

Hardback 31 May 2004
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Dewey: 658.834
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