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Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Non-fungible tokens (NFTs) : examining the impact on consumers and marketing strategies

Sustainable Luxury Brands : Evidence from Research and Implications for Managers

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Beyond ethical consumption

Behind ethical consumption: purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

Non-fungible tokens (NFTs): examining the impact on consumers and marketing strategies

Sustainable luxury brands: evidence from research and implications for managers

Sustainable Luxury Brands : Evidence from Research and Implications for Managers

The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness

The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness

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