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Business with a conscience: a research companion

Integrated marketing communication: advertising and promotion in a digital world

La gestion du marketing dans le tourisme et l'hotellerie depuis un siecle

The digital marketing planner: your step-by-step guide

Encyclopaedia of Marketing Research (Industrial Marketing)

Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.

Global Branding : Borderless Success Stories

Marken und Medien: Fuhrung von Medienmarken und Markenfuhrung mit neuen und klassischen Medien

Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television

Akzeptanz von Produktinnovationen: Eine Einfuhrung

Captivating Audiences With Marketing Magic Emotions

Beziehungen zwischen Konsumenten und Marken : Eine empirische Untersuchung von Markenbeziehungen

Reale und mediale Produkterfahrungen: Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmanahmen

The elea way: a learning journey towards sustainable impact

Sales Body Language

Social Sponsoring am Beispiel des gesellschaftspolitischen Engagements der BMW Group

Bundesligavereine als Marken und Sponsoringpartner : Erfolgsfaktoren fur das Fußballsponsoring am Beispiel des FC Schalke 04

Brand avatar: translating virtual world branding into real world success

The effortless experience: conquering the new battleground for customer loyalty

Sponsoring: Systematische Planung und integrativer Einsatz

Advertising disability

Base of the pyramid markets in Africa: innovation and challenges to sustainability

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

Information Asymmetry in Online Advertising

Philosophy of Marketing: The New Realist Approach

The Handbook of Ethical Purchasing: Principles and Practice

From Brand Vision to Brand Evaluation

Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges

Warrior Selling: The 12 Steps to Achieving a 100% Conversion Rate

Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts

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