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Advertising and the mind of the consumer : what works, what doesn't, and why

Advertising : what everyone needs to know

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100 years of advertising in British aviation

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Ultimate Guide to Facebook Advertising : How to Access 1 Billion Potential Customers in 10 Minutes

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Visual persuasion : the role of images in advertising

AdValue : twenty ways advertising works for business

Still going strong : a history of whisky advertising

Advertising media workbook and sourcebook

R.E.D. marketing : the three ingredients of leading brands

The advertising business : operations, creativity, media planning, integrated communications

International advertising : realities and myths

How to plan exhibitions

Direct and interactive marketing

The ultimate secrets of advertising

How advertising works : the role of research

How to use advertising to build strong brands

Heavy Hitter Sales Linguistics

iPhone millionaire : how to create and sell cutting-edge video

Captains of consciousness : advertising and the social roots of the consumer culture

Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

Sex in Advertising : Perspectives on the Erotic Appeal

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