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Image for The psychology of consumer profiling in a digital age

The psychology of consumer profiling in a digital age

Author: Gunter, Barrie (University of Leicester, UK (Emeritus)) Publisher: Routledge Format: Paperback
Published: 15/08/2018 ISBN/EAN: 9781138340749 Dewey: 658.8342
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Luxury and Fashion Marketing : The Global Perspective

Author: Singh, Satyendra Publisher: Routledge Format: Hardback
Published: 07/12/2020 ISBN/EAN: 9781138576438 Dewey: 658.8
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Published 07/12/2020

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Image for The dark side of marketing communications  : critical marketing perspectives

The dark side of marketing communications : critical marketing perspectives

Author: Hill, Tim (University of Bath, UK) Publisher: Routledge Format: Laminated
Published: 29/10/2020 ISBN/EAN: 9781138587120 Dewey: 658.802
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Published 29/10/2020

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Image for The dark side of marketing communications  : critical marketing perspectives

The dark side of marketing communications : critical marketing perspectives

Author: Hill, Tim (University of Bath, UK) Publisher: Routledge Format: Paperback
Published: 29/10/2020 ISBN/EAN: 9781138587137 Dewey: 658.802
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Published 29/10/2020

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Image for Stakeholder involvement in social marketing  : challenges and approaches to engagement

Stakeholder involvement in social marketing : challenges and approaches to engagement

Author: Knox, Kathy (Griffith Univesity, Australia) Publisher: Routledge Format: Laminated
Published: 26/11/2020 ISBN/EAN: 9780367172695 Dewey: 658.8
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Published 26/11/2020

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Image for Internal marketing  : theories, perspectives and stakeholders

Internal marketing : theories, perspectives and stakeholders

Author: Brown, David M. (Newcastle Business School, UK) Publisher: Routledge Format: Laminated
Published: 30/10/2020 ISBN/EAN: 9780367532925 Dewey: 658.872
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Published 30/10/2020

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Image for Managing the marketplace  : reinventing shopping centres in post-war Australia

Managing the marketplace : reinventing shopping centres in post-war Australia

Author: Bailey, Matthew Publisher: Routledge Format: Laminated
Published: 02/06/2020 ISBN/EAN: 9781138323025 Dewey: 381.11099409045
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Image for Branding and positioning in base of pyramid markets in Africa  : innovative approaches

Branding and positioning in base of pyramid markets in Africa : innovative approaches

Author: Blankson, Charles (University of North Texas, USA) Publisher: Routledge Format: Laminated
Published: 12/09/2019 ISBN/EAN: 9781138489332 Dewey: 658.827096
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Image for Contemporary consumer culture theory

Contemporary consumer culture theory

Author: Sherry, John F. (University of Notre Dame, USA) Publisher: Routledge Format: Laminated
Published: 30/05/2017 ISBN/EAN: 9781138680562 Dewey: 658.8342
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Image for Foundations of marketing thought  : the influence of the German historical school

Foundations of marketing thought : the influence of the German historical school

Author: Jones, D.G. Brian (Quinnipiac University, USA) Publisher: Routledge Format: Laminated
Published: 14/12/2017 ISBN/EAN: 9781138181809 Dewey: 658.8
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Image for Digital disruption in marketing and communications  : a strategic and organizational approach

Digital disruption in marketing and communications : a strategic and organizational approach

Author: Magnotta, Edoardo Publisher: Routledge Format: Laminated
Published: 30/10/2019 ISBN/EAN: 9780367196295 Dewey: 658.802
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Strategic marketing of higher education in Africa

Author: Mogaji, Emmanuel (University of Greenwich, UK) Publisher: Routledge Format: Laminated
Published: 23/01/2020 ISBN/EAN: 9780367336356 Dewey: 378.6
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Image for Understanding the higher education market in Africa

Understanding the higher education market in Africa

Author: Mogaji, Emmanuel (University of Greenwich, UK) Publisher: Routledge Format: Laminated
Published: 06/03/2020 ISBN/EAN: 9780367344382 Dewey: 378.6
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Image for Food advertising and childhood obesity  : examining food type, brand mascot physique, health message and media

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Author: Esmaeilpour, Fariba Publisher: Routledge Format: Laminated
Published: 28/01/2020 ISBN/EAN: 9780367361877 Dewey: 614.59929239
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Image for Marketing and mobile financial services  : a global perspective on digital banking consumer behaviour

Marketing and mobile financial services : a global perspective on digital banking consumer behaviour

Author: Shaikh, Aijaz A. Publisher: Routledge Format: Paperback
Published: 30/09/2020 ISBN/EAN: 9780367662820 Dewey: 332.10688
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Image for Relationship marketing in the digital age

Relationship marketing in the digital age

Author: Palmatier, Robert W. Publisher: Routledge Format: Laminated
Published: 03/01/2019 ISBN/EAN: 9781138310025 Dewey: 658.812
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Image for The foundations of marketing practice  : a history of book marketing in Germany

The foundations of marketing practice : a history of book marketing in Germany

Author: Fullerton, Ronald A. (Quinnipiac University, USA) Publisher: Routledge Format: Laminated
Published: 14/12/2015 ISBN/EAN: 9781138848221 Dewey: 070.5068
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History of marketing in India

Author: Varman, Rohit (Indian School of Management Calcutta, India) Publisher: Routledge Format: Laminated
Published: 01/01/2021 ISBN/EAN: 9781138854499 Dewey: 658.800954
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Published 01/01/2021

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Image for On the origins of self service

On the origins of self service

Author: Cochoy, Franck Publisher: Routledge Format: Laminated
Published: 11/08/2015 ISBN/EAN: 9781138902497 Dewey: 658.87
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Image for Pioneering African-American women in the advertising business  : biographies of MAD Black women

Pioneering African-American women in the advertising business : biographies of MAD Black women

Author: Davis, Judy Foster (Department of Marketing, East Michigan University, Publisher: Routledge Format: Laminated
Published: 02/12/2016 ISBN/EAN: 9781138918313 Dewey: 659.1082
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Image for A history of American consumption  : threads of meaning, gender, and resistance

A history of American consumption : threads of meaning, gender, and resistance

Author: Witkowski, Terrence H. (California State University, Long Beach, USA) Publisher: Routledge Format: Laminated
Published: 19/10/2017 ISBN/EAN: 9781138936911 Dewey: 339.47
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Image for Decoding Coca-Cola : A Biography of a Global Brand

Decoding Coca-Cola : A Biography of a Global Brand

Author: Crawford, Robert (University of Technology, Sydney, Australia) Publisher: Routledge Format: Hardback
Published: 08/12/2020 ISBN/EAN: 9781138495449 Dewey: 338.766362
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Image for Inclusive place branding  : critical perspectives on theory and practice

Inclusive place branding : critical perspectives on theory and practice

Author: Karavatzis, Mihalis (University of Leicester, UK) Publisher: Routledge Format: Laminated
Published: 30/11/2017 ISBN/EAN: 9781138659247 Dewey: 910.688
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Image for Marketing, rhetoric and control  : the magical foundations of marketing theory

Marketing, rhetoric and control : the magical foundations of marketing theory

Author: Miles, Christopher (Queen Mary, University of London, UK) Publisher: Routledge Format: Laminated
Published: 20/04/2018 ISBN/EAN: 9781138667273 Dewey: 658.8001
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Image for Time and culture in consumer behaviour  : framing the future

Time and culture in consumer behaviour : framing the future

Author: Robinson, Thomas Derek (University of Southern Denmark, Denmark) Publisher: Routledge Format: Laminated
Published: 08/01/2018 ISBN/EAN: 9781138190993 Dewey: 658.8342
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Image for Ethnic marketing

Ethnic marketing

Author: Pires, Guilherme D. (University of Newcastle, Australia) Publisher: Routledge Format: Laminated
Published: 29/09/2018 ISBN/EAN: 9781138210608 Dewey: 658.80089
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Image for The psychology of consumer profiling in a digital age

The psychology of consumer profiling in a digital age

Author: Gunter, Barrie (University of Leicester, UK (Emeritus)) Publisher: Routledge Format: Laminated
Published: 16/05/2016 ISBN/EAN: 9781138957961 Dewey: 658.8342
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Image for Marketing interaction & technology

Marketing interaction & technology

Author: vom Lehn, Dirk (King's College London, UK) Publisher: Routledge Format: Hardback
Published: 01/01/2021 ISBN/EAN: 9781138957978 Dewey: 658.872
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Published 01/01/2021

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Image for Addiction as consumer choice  : exploring the cognitive dimension

Addiction as consumer choice : exploring the cognitive dimension

Author: Foxall, Gordon (Cardiff University, UK) Publisher: Routledge Format: Laminated
Published: 15/02/2016 ISBN/EAN: 9780415703208 Dewey: 658.8342
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Image for Contemporary consumer culture theory

Contemporary consumer culture theory

Author: Sherry, John F. (University of Notre Dame, USA) Publisher: Routledge Format: Paperback
Published: 06/06/2019 ISBN/EAN: 9780367243012 Dewey: 306.3
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