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Werbung von Versicherungsunternehmen : Eine Analyse der versicherungsspezifischen Besonderheiten

Marketingstrategien Fur Den Finanzdienstleistungsmarkt: Eine Integrierte Wettbewerbs- Und Bedarfsanalyse. - 29

Mikrogeographische Marktsegmentierung in Der Versicherungswirtschaft: Ein Instrument Zur Analyse Und Steuerung - 10

Operatives Krisenmanagement: Grundlagen, Methoden Und Werkzeuge Des Ganzheitlichen Risk Management - 44

Das Anderungsrisiko in Der Privaten Krankenversicherung - 157

Vertrauen Durch Kommunikationsintendiertes Handeln: Eine Grundlagentheoretische Diskussion in Der Betriebswirtschaftslehre Mit Gestaltungsempfehlungen Fur Die Versicherungswirtschaft - 32

Derivative Finanzinstrumente: Teil einer integrativen Risikopolitik in Versicherungsunternehmen - 33

Individualisierung und Versicherung: Konsequenzen fur ein gesellschaftsorientiertes Versicherungsmarketing.

Risikoorientierte Abschluprufung: Integration in Das Risiko-management Von Prufungsunternehmen - 385

Strategische Vertriebswegepolitik mittelgroer Lebensversicherer - 11

Allfinanzanbieter und ihre Privatkunden: Eine empirische Untersuchung zur Typenbildung bei gehobenen Privatkunden und zur Vermogensanalyse. - 384

Die Neuen Beteiligungs- Und Anlagemoglichkeiten Fur Versicherungsunternehmen Nach Dem Novellierten 54a Versicherungsaufsichtsgesetz. - 6

Internationalisierung der Konzernrechnungslegung deutscher Versicherungsunternehmen. - 36

Qualitatsmanagement fur Versicherungsmakler: Ein Konzept fur kleine und mittelstandische Unternehmen - 37

Versicherungen fur Senioren: Perspektiven fur das Zielgruppen-Marketing - 40

Werbung von Versicherungsunternehmen: Eine Analyse der versicherungsspezifischen Besonderheiten - 48

Wertewandel und Corporate Identity: Perspektiven eines gesellschaftsorientierten Marketing von Versicherungsunternehmen - 7

Effizienz von Bonus-Malus-Systemen : Ein Vergleich der Tarife der Kraftfahrzeug-Haftpflichtversicherung einiger europaischer Lander

Die Messung des Unternehmenserfolgs auf Basis einer kommunikationstheoretisch begrundeten Jahresabschlußanalyse : dargestellt am Beispiel deutscher Ruckversicherungsunternehmen

Versicherungsaufsicht und Wettbewerb : Uberlegungen zu einem wettbewerbsorientierten Konzept der staatlichen Beaufsichtigung

Analyse von Gewinn und Wachstum deutscher Lebensversicherungsunternehmen : Ein Beitrag zur empirischen Theorie der Versicherung

Die neuen Beteiligungs- und Anlagemoglichkeiten fur Versicherungsunternehmen nach dem novellierten § 54a Versicherungsaufsichtsgesetz

Wertewandel und Corporate Identity : Perspektiven eines gesellschaftsorientierten Marketing von Versicherungsunternehmen

Vorsichtsprinzip und Pensionsruckstellungen

Kumulkontrolle

Allfinanzanbieter und ihre Privatkunden : Eine empirische Untersuchung zur Typenbildung bei gehobenen Privatkunden und zur Vermogensanalyse

Strategische Vertriebswegepolitik mittelgroßer Lebensversicherer

Ein integratives Konzept zur Erstellung von Computer-Based-Training-Programmen : dargestellt am Beispiel eines CBT-Programms fur die versicherungsbetriebliche Aus- und Weiterbildung

Marketingstrategien fur den Finanzdienstleistungsmarkt : Eine integrierte Wettbewerbs- und Bedarfsanalyse

EDV-gestutztes Rentenportfoliomanagement : Konzeption und Einsatzmoglichkeiten fur Lebensversicherungsunternehmen

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