Seduction: men, masculinity, and mediated intimacy

Within the so-called 'seduction community', the ability to meet and attract women is understood as a skill heterosexual men can cultivate through practical training and personal development.

As a cultural formation it has been the object of media speculation, and frequent sensationalism, for over a decade, but remains poorly understood.

In this study of this community-industry, Rachel O'Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials.