Chasing digital: a playbook for the new economy

The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle.

Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models.

How can pre-digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook. 'Chasing Digital' is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy.