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Classworks - Year 3 : Speaking and Listening

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Proposed Campaign Outline to Achieve Direct Sales Target Direct Response Advertising: Advertising in key publications with a direct response mechanism, e.g. order form with special discount. Direct Mail: Mailing bespoke sales leaflet to TRB database Teaching Matters Newsletter: Use to promote new products Parent & Child: Linking to relevant sales orders leaving DC Electronic Mailshot: E:Mailing LML registered users with special offer Website: Updating website and online catalogue PR Activity: Sending press releases, product reviews, relevant articles, reader offers etc. for inclusion in key publications

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Product Details
Nelson Thornes Ltd
0748794921 / 9780748794928
Paperback
428.3
01/07/2005
United Kingdom
64 pages
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