International Business Environment: Global and Local Marketplaces in a Changing World

The book offers a clear and accessible introduction to the key dimensions of the business environment, including economic, political, cultural, technological and financial dimensions.

The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies.

Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/morrison/home.htm