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Customer relationship management: concepts and technologies.

User Experience Mapping

Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Mapping experiences: a guide to creating value through journeys, blueprints, and diagrams

Implementing SAP CRM: the guide for business and technology managers

Emotional value: creating strong bonds with your customers

Microsoft Dynamics Sure Step 2010: the smart guide to the successful delivery of Microsoft Dynamics business solutions

Lean solutions: how companies and customers can create value and wealth together

Implementing SugarCRM: introduce the leading open source CRM application into your small/mid-size business with this systematic, practical guide

Ethnic marketing

E-adoption and socio-economic impacts: emerging infrastructural effects

Accelerating nonprofit impact with Salesforce: implement Nonprofit Cloud for efficient and cost-effective operations to drive your nonprofit mission

Handbook on the experience economy

Master sata management & customer data integration for a global enterprise

Extending Microsoft Dynamics CRM 2016 cookbook

Automating Salesforce Marketing Cloud: Reap All the Benefits of the SFMC Platform and Increase Your Productivity With the Help of Real-World Examples

Objectif Client

Prescription for excellence: leadership lessons for creating a world class customer experience from UCLA Health System

Salesforce CPQ implementation handbook: configure salesforce CPQ products to close more deals and generate higher revenue for your business

SugarCRM developer's manual: customize and extend SugarCRM : learn the application and database architecture of this open-sourced CRM and develop and integrate your own modules and custom workflows

Mapping experiences: a guide to creating value through journeys, blueprints, and diagrams

Using CiviCRM: develop and implement a fully-functional, systematic CRM plan for your organization using CiviCRM

Salesforce B2C solution architect's handbook: design scalable and cohesive business-to-consumer experiences spanning salesforce customer 360 products

Crafting customer experience strategy: lessons from Asia

The everything guide to customer engagement: connect with customers to build trust, foster loyalty, grow a successful business

Microsoft Dynamics CRM 2016 customization

The customer advocate and the customer saboteur: linking social word-of-mouth, brand impression, and stakeholder behavior

Managing customer value: creating quality and service that customers can see

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