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BUSINESS CREATIVITY

Birch, Paul, Clegg, Brian

Part of the Better management skills series

See all formats and editions

It is commonly assumed that creativity is something you either have or haven't got, yet with appropriate techniques everyone can be more creative, and the potential benefits in terms of profits, opportunity and efficiency are huge.

This book provides a simple structure to enable the reader to apply creativity techniques in the workplace.

It puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework.

Read More

Product Details

Publisher/Imprint Kogan Page Ltd

ISBN/Ean0749416386 / 9780749416386

FormatPaperback

Dewey658.4

Published29/06/1995

Country of PubUnited Kingdom

Book LanguageEnglish

Pages85p. : ill.

Dimensions22 cm

Readershipresearch & professional Learn More

BIC KJC Business strategy, KJU Organizational theory & behaviour