How They Blew it : The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures

"How They Blew It" is a eye-popping tale of business leaders and entrepreneurs and how they went from a position of complete strength to one of complete failure, resulting in the collapse of some of the world's most famous and supposedly successful businesses.

Full of surprising details, and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero. "How They Blew It" isn't a turgid, forensic examination of the rights and wrongs of each case, it seeks to get into the minds of the people behind the business disasters and ask 'why the hell did they do that?' it's a book about people, and why for some people enough is never enough.

It pin-points the pitfalls and highlights destructive personality traits, helping you to avoid making similar mistakes.