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Image for Innovationsmanagement: Kreativitatstechniken fur den unternehmerischen Erfolg
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Innovationsmanagement: Kreativitatstechniken fur den unternehmerischen Erfolg (1996 edition.)

Higgins, James M., Wiese, Gerold G.
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Nur durch Entfaltung ihres Kreativitatspotentials konnen Unternehmen schnell und gewinnbringend marktgerechte Innovationen am Markt plazieren.

Dazu bietet das Buch die geeigneten Kreativitatstechniken an.

Die Autoren stellen eine Vielfalt bewahrter und fur spezifische Problemlosungen geeigneter Techniken vor.

Sie beschreiben anschaulich, wie man sie individuell oder in interdisziplinaren Gruppen einsetzen kann.

Dazu gehoren z.B. Techniken zur Analyse des Umfeldes oder zur Entwicklung von Alternativen.

Eine Ubersicht hilft zur Auswahl der geeigneten Technik.

Ein Buch auch fur den interessierten Laien.

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Product Details
Springer
3642614310 / 9783642614316
eBook (Adobe Pdf)
07/03/2013
German
266 pages
Copy: 10%; print: 10%
KJM Management & management techniques, PD Science: general issues, TBD Technical design
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