Awareness Daze : from Acts of Kindness Day to Zombie Month

National Wash Your Nose Day, Feeding Tube Awareness Week, Bubble Wrap Appreciation Day...

On January 1, 2022, Dan Brotzel decided to observe a different awareness day every day for a whole year. He had no idea what he was letting himself in for. Dressing up as a gorilla then a daffodil, growing a 'tash (sort of), eating fish fingers with custard, working for a food bank and signing up for a marathon, Dan both learned a lot and amassed a huge collection of wristbands. He met fascinating people: a town crier, a hermit, a man born intersex, a stationery fetishist.

Some people were facing life-changing challenges while others were movers and shakers in the strange world of made-up holidays. As the days passed, he wondered what it all meant, in a world where World Lymphoma Awareness Day clashes with National Double Cheeseburger Day. By turns touching, funny and thought-provoking, Awareness Daze is a unique reflection on the days of our lives and the ways we choose to fill them.