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Image for Emotion@Web: Emotionale Websites durch Bewegtbild und Sound-Design
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Emotion@Web: Emotionale Websites durch Bewegtbild und Sound-Design (2012.)

Hansch, Pierre, Rentschler, Christian
Part of the X.Media.Press series
See all formats and editions

Branchenübergreifend ist eine Verlagerung von den klassischen Medien hin zur digitalen Markenführung zu beobachten.

Ziel ist es, effektiver, messbarer und emotionaler zu werben.

Das Buch behandelt erstmalig alle Aspekte eines emotionalisierten Webauftritts - von der Konzeption bis zur Umsetzung.

Dabei setzten sich die Autoren auf theoretischer wie praktischer Ebene mit auditiven und visuellen Fragen auseinander.

Der Band ist zugleich Leitfaden und Nachschlagewerk, eine begleitende Website bietet weiterführende Informationen und Beispiele.

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£28.32
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Product Details
Springer
3642139930 / 9783642139932
eBook (Adobe Pdf)
006.7
11/02/2013
German
269 pages
Copy: 10%; print: 10%
UG Graphical & digital media applications
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