Persuasion equation: the subtle science of getting your way

In a nutshell, doesn't so much of business boil down to whether or not you can persuade others around you?

Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success.

Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.

Discover the surprising reasons people say yes, and learn how to:- Radiate an aura of expertise- Win trust and leverage credibility- Build a business case that appeals to both heart and mind- Adapt for personality, gender, and generational differences- Perfect the five-step persuasion process- Generate group buy-in- And much more!Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.