The Strategy of Campaigning : Lessons from Ronald Reagan and Boris Yeltsin

Explores the political careers of Ronald Reagan and Boris Yeltsin, who overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. "The Strategy of Campaigning" demonstrates how and why two of the most successful leaders of our time succeeded in their political aspirations, despite - or perhaps because of - their apparent "policy extremism": that is, their advocacy of policy positions far from the apparent mainstream.

The book analyzes policy extremism's viability as a political strategy, which enables candidates to forge new coalitions and out-flank conventional political allegiances.