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Image for Principles of Customer Care and Service Quality

Principles of Customer Care and Service Quality

Gilligan, Colin, Young, Laurie

Part of the CIM professional development series

See all formats and editions

An overview of the principles of customer care and service quality, designed for senior executive and international MBA markets.

It questions many of the assumptions of relationship marketing and customer care theory and aims to synthesize the best practice thinking on the subject.

Read More

Product Details

Publisher/Imprint Butterworth-Heinemann Ltd

ISBN/Ean0750642041 / 9780750642040

FormatPaperback

Dewey658.812

Published15/09/2000

Country of PubUnited Kingdom

Book LanguageEnglish

Pages256 p.

Dimensions24 cm

Readershipfurther/higher education /research & professional /undergraduate Learn More

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