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Image for Prosoziales Dienstleisterverhalten im Kundenkontakt

Prosoziales Dienstleisterverhalten im Kundenkontakt

Coenen, Christian, Stauss, Prof. Dr. Bernd(Foreword by)
Part of the Fokus Dienstleistungsmarketing series
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Christian Coenen ubertragt das aus der Organisationspsychologie bekannte Konstrukt des Prosozialen Organisationalen Verhaltens auf den Dienstleistungskontakt zwischen Mitarbeiter und Kunden.

Er entwickelt einen innovativen Messansatz (eine Weiterentwicklung des Instrumentariums der qualitativen Marktforschung) und entwirft ein umfangreiches und in sich stimmiges Managementkonzept, um ein prosoziales Dienstleisterverhalten zu erzielen.

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Product Details
Deutscher Universitats-Verlag
3824481731 / 9783824481736
Paperback / softback
658.8
28/07/2005
Germany
367 pages, 9 Illustrations, black and white; XXIII, 367 S. 9 Abb.
148 x 210 mm
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