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Image for Unternehmerisches Preisanderungsverhalten: Dimensionen, Determinanten und Konsequenzen
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Unternehmerisches Preisanderungsverhalten: Dimensionen, Determinanten und Konsequenzen (2013.)

Schmidt, Thomas R. W.
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Bei Preisanderungsentscheidungen in Unternehmen ist die Antizipation von Kundenreaktionen auf Preisanderungen zentraler Bestandteil der Uberlegungen des Managements.

Thomas R.W. Schmidt untersucht, welche Informationen Preisentscheider zur Antizipation von Kundenreaktionen auf Preisanderungen nutzen und welche Kontextfaktoren auf die Informationsnutzung wirken.

Er berucksichtigt dabei neben klassischen Antizipationsmoglichkeiten, wie Preisabsatzfunktion und Preiselastizitaten, Erkenntnisse der verhaltenswissenschaftlichen Preisforschung, die ebenfalls zur Antizipation von Kundenreaktionen genutzt werden konnen.

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Product Details
Springer Gabler
3834940135 / 9783834940131
eBook (Adobe Pdf)
658.8
03/09/2013
German
196 pages
Copy: 10%; print: 10%
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