Universities as agencies: reputation and professionalization

This volume discusses how modern universities increasingly use reputation management in relation to internal and external challenges.

Universities are increasingly characterised by social embeddedness, relating to many external stakeholders and international markets of students, researchers and research projects.

This implies global pressure to standardise, formalise and rationalise their internal organisation.

The book uses data from China, Norway and US to show how reputation symbols are used and balanced, based on their web pages.

Further, it uses extensive data from US universities to show how their internal organisation structure is developing over time, related to three types of units/positions - development, diversity and legal offices and roles.