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Tackling tourists

English Heritage,

See all formats and editions

Demonstrating significant aspects of the GNVQ Leisure and Tourism units on human resources, marketing and customer service in action, this video follows the custodian guides at the Secret Wartime Tunnels of Dover Castle as they look after visitors and tackle the problems encountered.

It investigates how advertising, sales promotion and direct marketing contribute to the team's success.

The video is suitable for use with "Visitor Management", a tutor and student guide.

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Product Details

Publisher/Imprint English Heritage

ISBN/Ean1850746877 / 9781850746874

FormatVHS video

Dewey338.4791068

Published01/01/1997

Country of PubUnited Kingdom

Book LanguageEnglish

Pages29 min

Readershipadvanced secondary /further/higher education Learn More

BIC 4KVN For GNVQ (General National Vocational Qualification), KNSG Tourism industry, KNSP Sport & leisure industries